Ice Fantasy by Tracy Dougherty (excerpt)
As the Christmas season mushrooms each year with more aggressive visual and aural stimulation, a paradox arises: how to establish a strong market presence and realize merchandising goals without adding to the dizzying, often crass, commercialization.
As the Christmas season mushrooms each year with more aggressive visual and aural stimulation, a paradox arises: how to establish a strong market presence and realize merchandising goals without adding to the dizzying, often crass, commercialization.
Expanding the notion of an alluring shop window to a large-scale, theatrical display that dwarfs the customer, Ice Fantasy featured enormous fiberglass set pieces, including a 30-ft Christmas tree capped with a hallucinogenic blue neon star and graced with larger-than-life renditions of Moore’s multicultural menagerie of tiger, parrot, monkey, panda, owl, and penguin. As an inventive tie-in to the display, children were given a coloring book upon meeting Santa, which featured illustrations of a nine-stanza Ice Fantasy poem penned by Moore and created by Stephen Stefanou of Design Solutions, Dallas, TX.
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