Shadow Lake Towne Center (excerpt from Omaha World-Herald)
With competition for the holiday dollar fierce, stores and shopping centers rely on more than well-stocked shelves and competitive prices to attract shoppers. The addition of seasoal decor such as trees, garlands, lights and giant ornaments lends a festive air and is intended to put customers in the holiday spirit.
The looks are carefully considered. Village Pointe's decor, for example, was provided by DESIGN SOLUTIONS, a Dallas-based company that also decorates Rockefeller Center in New York City , the Bellagio Resort and Casino in Las Vegas and Union Station in Washington, D.C.
Design Solutions also handled Shadow Lake Towne Center, according to operations manager, Bryan Boyce.
A live 35-ft-tall tree topped by a 4-ft gold star stands inn the middle of the outdoor shopping center. Covering it are golden pinecones, large multi-colored lights and about 5,000 smaller, twinkly ones.
We've gotten a lot of really positive feedback," said Alicia Peters, marketing director at Shadow Lake.
Peters calls the decorations which the shopping center owns, an investment in the property. We'll keep them for years to come.
At Shadow Lake, shoppers sometimes inquire about the price of the nutcrackers or the stars, Boyce said.
"It's a great feeling to see it when it's done and throughout the season you get a lot of compliments," he added. "We all enjoy it -- I know I do."
With competition for the holiday dollar fierce, stores and shopping centers rely on more than well-stocked shelves and competitive prices to attract shoppers. The addition of seasoal decor such as trees, garlands, lights and giant ornaments lends a festive air and is intended to put customers in the holiday spirit.
The looks are carefully considered. Village Pointe's decor, for example, was provided by DESIGN SOLUTIONS, a Dallas-based company that also decorates Rockefeller Center in New York City , the Bellagio Resort and Casino in Las Vegas and Union Station in Washington, D.C.
Design Solutions also handled Shadow Lake Towne Center, according to operations manager, Bryan Boyce.
A live 35-ft-tall tree topped by a 4-ft gold star stands inn the middle of the outdoor shopping center. Covering it are golden pinecones, large multi-colored lights and about 5,000 smaller, twinkly ones.
We've gotten a lot of really positive feedback," said Alicia Peters, marketing director at Shadow Lake.
Peters calls the decorations which the shopping center owns, an investment in the property. We'll keep them for years to come.
At Shadow Lake, shoppers sometimes inquire about the price of the nutcrackers or the stars, Boyce said.
"It's a great feeling to see it when it's done and throughout the season you get a lot of compliments," he added. "We all enjoy it -- I know I do."
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